Our collective purpose

Our purpose is to engage and inspire with distinctively designed hotels, firmly rooted in the local neighbourhood and offering vibrant experiences and connections.

We want guests to leave our hotels with stories to tell, with enduring memories and new friendships. We look for depth in detail, beauty in design and we seek the profound and surprising. We believe everyone deserves a life less ordinary, but we all need help to find the experiences which make discovering new destinations so rewarding.

Our vision for a better world

Our vision is create sanctuaries across European cities which provide a sense of belonging to the free-thinking urbanite in all of us. Our hotels are gateways to their neighbourhoods, and we work with the most interesting and vibrant partners to reflect that excitement and diversity in all our spaces.

The courage to question, evolve and be human


We reject the idea of a ‘work’ persona which is at odds with the way we really are. Conformity is the enemy of creativity, innovation and change. It’s the freedom to be ourselves that keeps us alive and engaged at work and play.

But it takes courage to be an individual, to challenge convention and look for different, better ways to do and to be. It takes courage to accept accountability and to empower those around us.

  • The courage to question

    Have the courage to question and challenge the status quo, and relish being challenged. Taking intelligent risks based on deep insight.

  • The courage to evolve

    Look for different, better ways to do and to be, accepting accountability and empowering those around us to inspire a culture of creativity, innovation and change.

  • The courage to be human

    Recognise humanity in each other and ourselves, accepting that perfection doesn't exist, all of us are vulnerable, and no one has a monopoly on good ideas.

Grow with edyn

We’re on a journey to create an environment where all can learn, grow and evolve. Accepting that perfection does not exist, that all of us are vulnerable, that no one has a monopoly on good ideas.

Are we like you? Join us and write your own story.