Culture

Our DNA

The freedom to be ourselves is what keeps us alive and engaged at work and play.

the courage to question, to evolve, to be human.

We reject the idea of a ‘work’ persona which is at odds with the way we really are. Conformity is the enemy of creativity, innovation and change. 

It’s the freedom to be ourselves that keeps us alive and engaged at work and play. But it takes courage to be an individual, to challenge convention and look for different, better ways to do and to be. It takes courage to accept accountability and to empower those around us.  

Made for humans

We’re on a journey to create an environment where all can learn, grow and evolve. It means fostering a culture that recognises the humanity in each other and ourselves. Accepting that perfection does not exist, that all of us are vulnerable, that no one has a monopoly on good ideas.

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Our family

Stephen McCall

CEO

Stephen McCall

CEO As edyn’s CEO, Stephen waxes lyrical about his excitement around Soulful Hospitality and our search for beauty, depth and humanity. Given that he is a chartered accountant, this tends to surprise many people, some of whom view his background with a degree of suspicion. Nevertheless, Stephen has spent most of his 23 year career in hospitality, with roles in Operations, Finance and Governance across several continents. A Scotsman by birth, Stephen remains fiercely patriotic despite having long ago abandoned his homeland for sunnier climes. He remains a passionate connoisseur of single malt scotch whisky, and refutes all allegations that he prefers quantity over quality.

Nick Barton

Chief Commercial Officer

Nick Barton

Chief Commercial Officer Nick leads our group sales & marketing teams as Chief Commercial Officer. With a history of delivering commercial transformation and brand-led growth over a 20-year hospitality career spanning UK&I, Europe, Greater China, Middle East & APAC, Nick's global experience is well-matched to edyn's own ambitions, and the diverse customers we provide sanctuaries to. As a wannabe rock star and ageing 80’s revivalist, Nick combines his sax & synths skills with a passion for global travel which has recently been largely restricted to road trips between our London and Bristol offices, and his home in Glastonbury.

Nick Barton

Chief Commercial Officer

Nick Barton

Chief Commercial Officer Nick leads our group sales & marketing teams as Chief Commercial Officer. With a history of delivering commercial transformation and brand-led growth over a 20-year hospitality career spanning UK&I, Europe, Greater China, Middle East & APAC, Nick's global experience is well-matched to edyn's own ambitions, and the diverse customers we provide sanctuaries to. As a wannabe rock star and ageing 80’s revivalist, Nick combines his sax & synths skills with a passion for global travel which has recently been largely restricted to road trips between our London and Bristol offices, and his home in Glastonbury.

Steven Haag

Managing Director

Steven Haag

Managing Director

As Managing Director of SACO (including looking after The Moorgate and Wittenberg), Steven is passionate about building the next generation of hospitality – both in terms of brand and people. Although he’s a reformed lawyer and consultant, Steven has spent the last few years building out a new age hospitality brand and team in Europe. Steven’s passion for hospitality has spanned his various careers, but it’s firmly rooted in his insane idea to convert a 400 year-old country house on a remote Scottish island into a boutique, whisky-focused hotel, Islay House. When asked how an American from Cincinnati came to own and run a hotel on Islay, his usual reply is ‘One too many whiskies.’

Eric Jafari

Chief Development Officer

Eric Jafari

Chief Development Officer Eric Jafari leads edyn’s pan-European real estate development platform and the broad creative direction of our brands, and was one of the original co-founders of Locke. His multi-disciplinary team comprises acquisitions, asset management, construction, design, investment finance & planning. Eric previously served as the Managing Director of Union Hanover Securities where he founded Urban Villa and oversaw a £500m Hotel development platform. Born in Los Angeles, raised in Paris but living in London, Eric would tell you that his nomadic nature and insatiable curiosity explain his passions which range from travel to food and wine, to wellness, learning and of course his family. We think he just enjoys ‘la dolce vita’.

Di Gwinnell

HR Director

Di Gwinnell

HR Director As Group HR Director Di leads our people, culture and learning agenda across the organisation. Di’s passion is in helping our colleagues to realise their potential – particularly if it’s potential they didn’t know they had. She has been shortlisted for the ‘HR Manager of The Year’ Award and has recently been named as one of the top 100 ‘Women to Watch in Hospitality’, but she doesn’t let this go to her head (she says…). Di says she feels most alive when she is travelling to far flung places, although she admits that with two boisterous little boys to care for, it's easier to dream and plan than actually go anywhere.

Daniel Carre-Bishop

Chief Financial Officer

Daniel Carre-Bishop

Chief Financial Officer Renowned for his love of efficiency, Dan Carre-Bishop has contracted his name to DCB in the interests of simplicity and speed. He heads up the overall financial strategy across the group, as well as the day-to-day operation of edyn’s finance function and related disciplines such as procurement and property administration. DCB was previously a Regional Supply Chain Finance Director and Commercial Finance Director at AkzoNobel, until he figured out that hospitality sounded a lot more fun than paints and performance coatings. DCB is known for being fiercely competitive, although he would call it “maximising his personal potential”. A committed Francophile, in his spare time he can be found across the Channel, with his Anglo-Franco family, a glass of wine in hand and a new culinary experience a la table.

Chantal Robinson

Operations Director

Chantal Robinson

Operations Director Chantal has spent her career in the hospitality industry working across an array of sectors - from luxury high end concierge to, more recently, helping develop and expand one of the new kids on the block in the co-working space. As Operations Director at edyn, she is translating this experience into maximising operation efficiencies, accommodating growth and driving new initiatives whilst curating the ultimate in guest experiences. Passionate about excellent customer service and with a keen eye for design, Chantal is fastidious about delivering both across all the Locke properties.  As a keen yogi and qualified personal trainer, Chantal likes to combine her love of wellness with her passion for travel, ideally combining both whilst keeping the needs of her two young daughters in mind.

Daniel Dickinson

IT Director

Daniel Dickinson

IT Director Dan is responsible for all things tech-related across the edyn Group, ranging from on-property ecosystems to reservations architecture and technical security, and has a passion for harnessing the power of data and technology to drive innovation across the group. His career has covered everything from building mail servers, to multi-million pound data centre migration projects to deploying augmented reality apps. Dan is passionate about travel and has dragged his family from snail shell rooms on the Valencian coast to treehouses in Hanoi. For a tech guy, he’s surprisingly hard to contact when on holiday.

Maddalena Padrin

General Counsel

Maddalena Padrin

General Counsel Maddalena is edyn’s General Counsel responsible for overseeing all our legal matters ranging from compliance and risk management, corporate structure, tax, trademark and data protection, to property, finance, commercial agreements, employment and leases. Maddalena works closely with the acquisition, investment, finance, development and operations teams at edyn, providing strategic advice and managing teams of external legal advisors across multiple jurisdictions. Prior to edyn, Maddalena was a Senior Counsel at Taylor Wessing, where she worked for 17 years. When Maddalena isn’t keeping the business safe and us all out of jail, she spends what little time is left with her family and her passion for discovery.